Tuesday, 27 October 2009

'Chew Valley Lit Fest'

At Chew Valley School we every year have a literature festival. The english dept always lead the festival, and as sixth form media studies studies we were asked to design a poster, logo and slogan, flyers and banners to promote the event. Our target audience were the students and teachers of Chew Valley, to show the students that english can be fun.

I was in a group with Joe Edwards, Meg Oakley and Will Kelly. We decided to use some students for our logo, we asked to use two black jumpers and two green jumper, to show that the lit fest isn't just for one set year group, it's for the whole of the school.
We designed the poster without using the use of a computer, we thought that this would make a more fun element and creative feel to the advertisement. We used the colours of the school; Green, black and red as they are the school colours on the logo and the school jumpers.

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This is my final front cover of my preliminary task for my still image piece. I created this front cover using Photoshop. Which i have been used to using as i use it for photography. The challenges I found to use Photoshop was that it was hard to layer with some of the pictures, even though its pretty basic. My image that i used as my background image it was hard to find colours that would stand out against the colouring within the image.
The particular social group that I have chosen to work with is the sixth formers at chew valley school. I have reached out to this audience as it is the start of the new term and there is a new sixth form block opening up to them. Although I have put underneath the title (Chew News)- "sixth form special" so that the reader knows that this particular episode of the magazine is all about the sixth form and not its original publication.
The institution that would be interested in selling my magazine would be an institution that sells magazines to schools around the country. Also chew valley school would distribute my magazine as well as it is about the school so they would want to sale it.
As i said before the audience that i have chosen to work with was students of Chew Valley sixth form as the magazine is titled Sixth Form Special so you can tell that it is just for the sixth formers, but other students of the school are welcome to buy the magazine as they might like to see what it is like to be at sixth form. I address my audience through images of the new sixth form block and images inside the magazine of the students.
I have learnt how to use Photoshop better, I was alright with using it to start with but now I feel very confident with using it for my actually final product. Looking back through my preliminary task I have learnt to use Photoshop and how to layout my magazine better.